I've been toying around with a new startup idea and I came up with a name that I like that contains a .ly domain.  I don't know of many .ly domain registrars that are reputable and the only search results came up with the Libyan Telecom company and NIC.ly.

@bitly, what do you recommend?  Any other entrepreneurs have ideas on a registrar I can trust?

I know, I know; there are a lot of startups coming out with .ly domains and I think I may eventually start one once I'm good to go with Fuel My Ride.